15 Apr Useful eCommerce, Communication and Payment Resources During Lockdown and for our New Post-COVID 19 World

Here are some useful resources to help you to be more effective during lockdown and into our interconnected borderless future.  Although we are more geared towards multinational eCommerce companies here is a general perspective for all businesses.

Chats

We use a combination of Skype, Zoom, Whatsapp and Hangouts.   Just my opinion - Skype is for old people; Zoom is cool, everyone is using it, it's had its fair share of bad PR around security; Whatsapp is convenient on the mobile for one-on-one or small groups; my personal favourite is Hangouts because a unique, clickable meeting ID is in each Google meeting invitation, it's easy on mobile and I have found it to be most stable for conversations. 

Selling online

There has been a big move to selling services online and feedback from our customers and partners is that some of the easiest eCommerce platforms are Shopify, Wix and Woocommerce.

Getting Paid

Across Africa it depends which countries you are targeting.  Africa is mostly card and mobile money and we can serve these up to you as host-to-host (for our multinational PCI-compliant merchants), a simple redirect to our payment page (you don't have to touch card details), in-app (for things like Uber and Airbnb), and for platforms we can also do split payouts.

Marketing

To get your products and services into the market there are number of marketing channels to choose from or leverage:  The young-internet-savvy are on Twitter; old school and formal business is on LinkedIn; consumers and local communities are on Facebook; Instagram is niched, with influencers and can be really powerful; and if you have a budget then targeted Google Ads work well, although there is a lot of competition to get to the top of the page.

We hope that was useful.

If you are a multinational eCommerce company looking for payments across Africa please click here to contact us now

Our services include: 

  • Nigeria
    • Online payment solutions
    • Credit card payments
    • eCommerce payments
    • Payment provider
    • Payment gateway

 

  • Kenya
    • Online payment solutions
    • Credit card payments
    • eCommerce payments
    • Payment provider
    • Payment gateway

 

  • South Africa
    • Online payment solutions
    • Credit card payments
    • eCommerce payments
    • Payment provider
    • Payment gateway