African Consumer Needs and the Evolvement of Traditional Payments Across Sub-Saharan Africa
Consumer needs?
- Consumers want to be able to pay with their local currency and payment methods to buy international goods and services.
- They would like to sell their services globally and get paid locally and/or overseas.
- This market is currently under-competed.
- There are not many global eCommerce payment solutions meeting these cross border customer needs and the local payments market is fragmented.
- From a local eCommerce perspective COVID 19 means that a lot more African people are moving their personal services and businesses online
- Consumers wanting to stay healthy will want to trade and get paid simply, remotely and locally.
Evolvement of traditional and digital Payments?
- Traditional: . . will deal with evolvement of digital payments tomorrow
- The traditional analogue payments system is clear from an eCommerce payment perspective.
- The payments market is dominated by Mobile Money, Card and Bank transfer.
- Most of it on mobile and mobile is the future of SSA – it is unlikely that Mac’s or PC’s will be a next wave.
- There is a significant level of cooperation between cards and mobile money to leverage for example local market share of MNO’s and Mobile Money with the cross border global simplicity of cards.
- This is expected to accelerate as a result of the card associations trying to get into the market, and the MNO’s looking to increase volume, margins and competitive position of their specific mobile monies.
- Bank transfer will see a linking of the East, West and Southern African systems to facilitate RTGS settlement in the region.
- This will take some time and may be gazumped by Stablecoins and CBDCs.
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