Consumers want to be able to pay with their local currency and payment methods to buy international goods and services.
They would like to sell their services globally and get paid locally and/or overseas.
This market is currently under-competed.
There are not many global eCommerce payment solutions meeting these cross border customer needs and the local payments market is fragmented.
Facebook Pay in Brazil
Stopped by the Central Bank
Whatsapp 120m users
Ordered MasterCard and Visa to stop
Blocked Cielo payment gateway relationship
All because the Central Bank of Brazil is rolling out own digital currency
Is this their fate across Africa?
Black Lives matter movement:
Companies actively supporting with policies
Adidas, Amazon, IBM, Andreessen Horowitz, Facebook, Apple, Estee Lauder, Fitbit, PayPal, Pinterest, Youtu...
Notes for video: PayPal (300m users) and Venmo (40m users) getting into crypto. Going to start selling bitcoin. Bigger than Cashapp and Revolut. Could become the biggest exchanges. People can buy and sell crypto through their apps. Square’s Cashapp has done well reporting $300m+ in crypto revenue for Q1 2020.
PayPal can be expensive and is losing market share to the new entrants. PayPal has traditional...
Notes for video: Economic growth rates of up to 6% in 2021. Hungry, young, mobile capable, with a need, excited to trade, buy and pay for global goods and services. Slightly chaotic as compared to mature, low growth markets where evolvement of eCommerce and payments is not really needed. Payments infrastructure East, West, South working towards regional RTGS. Mobile interoperability is starting to take place. Cards and mobile money are moving closer togeth...
Whatsapp with 2bn users has launched Facebook Pay in Brazil. Facebook Pay was launching in India the largest market with 400m users but regulatory problems are holding it back. Brazil is second largest market with 120 million MAUs and over 10m small and micro businesses
Businesses register with Whatsapp Business to accept payments and are paid out typically in 2 business days. A Facebook account is not required to use Facebook Pay on WhatsApp.&n...
Main eCommerce thrusts across SSA
Local SSA SMEs opening sales of products and services locally - eCommerce and mCommerce SME growth is thriving across SSA as a result of hungry people, real needs and significant upskilling and investment from eCommerce and development institutions
Big SSA platforms and marketplaces - for eg Takealot, Jumia, DHL Africa eShop, Safaricom’s Masoko,
Multinational eCommerce platforms and companies expan...
Too big to fail
Worthy of mention is the Facebook, Instagram and Whatsapp trio firstly with Shopify partnership and product, and secondly a payments coin and capability. This would be a perfect fit for the SSA market. It ticks all the boxes: “Each month, across sub-Saharan Africa, more than 95 million people access Facebook, with 97% on mobile.” , add Instagram’s young user match, Whatsapp's business and consumer communication ...
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Nature of the landscape
The payment landscape is made up of payment gateways,
MNO’s (Safaricom with M-Pesa, Vodafone Cash, MTN Momo, Airtel Money),
African bank gateways (Ecobank, UBA, Zenith, ABSA (formerly Bqrlcays),
Big-tech (Facebook, Instagram, Whatsapp trio, PayPal, Google Pay, Square, Alipa...
Meet mobile at it’s level
Mobile market penetration is growing rapidly but let's not think it's like more developed markets.
Smartphone penetration at 34%,although growing fast,
this means that 60% are using feature phones
which are well geared for mobile payments and bank transfers using short codes.
Data can be expensive in countries like South Africa and many people will buy airtime in small tranches. &nbs...