Vertical potentials & opportunities across Sub-Saharan Africa for Multinational eCommerce Companies
Vertical potentials and opportunities?
- Retail – giant size eCommerce (for eg Takealot, Jumia, Safaricom’s Masoko) are mostly well advanced when it comes to their own payments systems. The silver lining is that this is paving the way for international eCommerce companies to leverage the improved consumer education, logistics and payment systems
- Tourism and Travel – Tourism and travel are a key contributor to GDP in many SSA countries and booking engines through aggregation provide good payment opportunities
- Betting and Gambling – digital and accessible, not affected by lack of infrastructure, and popular for entertainment
- Deliveries and Ridesharing – transport is a base layer for all economies across SSA and the relatively underdeveloped transport infrastructures provide ample opportunities for private service provision off aggregator platforms
- PayTV – the growth in PayTV has been significant, with Multichoice paving the way for other providers and runner up Netflix
- DHL – their coverage of SSA is a key component in catalysing eCommerce
- Insurance – insurance is finding new markets across Africa and cushioning Africans against shocks that come with the territory. This could need online payment and particularly digital and smart contract based insurance platforms
If you are a multinational eCommerce company looking for payment across Africa please click here to enquire.